Mastery of subject matter has much less impact if it can’t be successfully relayed to non-experts in a way that compels engagement. An online workshop hosted by the Office of Research and Innovation Services on Thursday, Nov. 17, promises to help researchers develop skills to engage audiences beyond the academy.
Presenter Shari Graydon will provide practical tools and research-supported communication strategies aimed at increasing the capacity of participants to make clear the value of their research and ideas.
The two-hour session will walk attendees through exercises that help them to think differently about their research, and to identify ways to share its potential impact more effectively.
They will learn:
- How relying on academic journals and conferences limits their opportunity for impact.
- Why people stop listening to or trusting experts.
- How to translate what they know and care about into content that engages others.
Graydon is the director of Informed Opinions and has spent more than 30 years engaging media to draw attention to issues she knows and cares about. Now she motivates and trains others to do the same.
The “Communicating Beyond the Academy” webinar will run 3 to 5 p.m. Nov. 17 via Zoom videoconference. Register here to attend.
Direct questions to firstname.lastname@example.org.