The University of Windsor congratulated its Canadian Interuniversity Sport champions in a high-profile way this weekend, taking out advertisements in the Windsor Star and Globe and Mail newspapers to declare “You make us proud!”

Under the headline “Sweet repeat: the UWindsor gold standard,” the ads noted fourth-straight national title for the Lancer women’s track and field team and the second consecutive Bronze Baby win in women’s basketball.

Along with photos of these teams, the ads, designed by the Office of Public Affairs and Communications, included text saluting “all of our student athletes who display excellence and determination, and the coaches, staff and faculty who help them do their best.”