Four students analyzing a football field

Sport Management & Leadership (BHK)

The Sport Management and Leadership program prepares students to be managers and leaders in the contemporary sport industry, with an understanding of the social, historical, and cultural influences of and in sport. Our direct entry sport management program allows students to enter into sport management right out of high school, so that you can take courses you’re interested in and passionate about right away! 

Our graduates have gone on to attain exciting careers throughout the sport industry – 98% are employed in the first six months after graduation. 

If your passion is sport, recreation and active living, make an impact in the industry with a degree in Sport Management and Leadership! We prepare you to deliver sports programs, execute events, operate facilities, market sport to participant and spectator audiences, and more. Our internationally-renowned program will provide the experience and networking opportunities for you to become a leader in the sport industry. 

  • Coach
  • Communications Specialist
  • Community Engagement Coordinator
  • Corporate Partnerships Manager
  • Data Analyst
  • Digital Content Coordinator
  • Events Co-Ordinator
  • Executive Director of a national or provincial/territorial sport organization
  • Facility Manager
  • Fan Experience Supervisor
  • Games and Events Coordinator
  • Journalist
  • Corporate Partnerships Manager
  • Policy Analyst
  • Professor
  • Program Director
  • Public Relations Consultant
  • Recreation Manager
  • Research Assistant
  • Sport Administrator
  • Sport Broadcaster
  • Sport Journalist
  • Sport Marketing Manager
  • Social Media Manager
  • Sponsorship Executive
  • Sport Development Coordinator
  • Teacher
  • Ticket and Sales Manager
  • Principles of Sport Management
  • Ethics in Sport
  • Sport Leadership
  • Sport Marketing
  • Sport Event Management
  • Sport Finance
  • Sociology of Sport
  • Sport History
  • Explore Kinesiology internships and field placements

  • Apply for co-op in the winter semester to begin first work term in second year

  • Student exchange opportunities for middle years in such locations as Australia, Belgium, and the UK

  • Career information sessions held by Human Kinetics alumni

  • Join a club like the HK Student SocietyKinOne or UWSA

  • Attend the annual Kinesiology Research Day 

  • Volunteer opportunities in athletics and recreation (e.g. varsity home events staff, Windsor Lancers Intern, varsity team manager)

  • Conduct field research with faculty member

  • Volunteer in a faculty research lab in sport management

  • Join the UWindsor Kinesiology team to compete at the nationwide Kinesiology Games competition

  • Understanding sport management and leadership concepts and theories to address current social, cultural, and organizational issues in sport and recreation
  • Planning, communicating, and delivering sport-related events and initiatives to engage with sport industry partners and our community
  • Devising, administering, and evaluating marketing, financial, organizational and operational plans in sport and recreation informed by the latest research
  • Conducting research using appropriate methodologies; critically appraising and evaluating research findings

Program Requirements

Course Requirements: English (ENG4U). One of Advanced Functions (MHF4U), Calculus & Vectors (MCV4U), or Math of Data Management (MDM4U).  

Learn more about Course Equivalencies

Minimum Average: 70% (70% in Grade 12 U English/ENG4U)

Mean Average: 81% (Entering Fall 2022)

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Program Resources

Program Record Form Sport Management & Leadership (2021 or later)

Program Record Form Sport Management (2020 or earlier)


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For funding opportunities, scholarships and bursaries, visit Student Awards and Financial Aid.