Undergraduate Students

UWindsor alumnus Paul Alofs (BA, BComm 1978), president of the Princess Margaret Hospital Foundation, will speak at the Odette School of Business on Thursday, September 20, as part of its Celebrating Leadership Excellence series, funded through the Richard Peddie leadership initiative.

Alofs will share insights from his new book, Passion Capital: The World’s Most Valuable Asset, will take questions and sign copies of his book.

Kyle Asquith has some intimate knowledge about how television markets products to children, but is also quick to dispel the widely accepted notion that it was the TV industry that invented the methods so commonly used today.

“There’s a misconception that marketing to children came in the television age,” says Dr. Asquith, the newest faculty member in the department of Communication, Media and Film. “Most companies already had the tactics and strategies of marketing to children nailed by the 1920s.”

A display in the Leddy Library this month will help alert students to the benefits of the myUWindsor app, available for download to iPhone, Blackberry or Android smart devices.

The app puts course information, exam schedules, directed messaging and more right in the palms of users’ hands, says John Powell, director of web communications.

“It’s accessible at any time, wherever you are,” he says.

Information Technology Services developed the app and launched it in May. So far, more than 7,200 users have downloaded it.

Have you ever remembered something that happened to you, only to find out it didn’t really happen to you? And even though you realize it didn’t happen to you, can you still ‘remember’ specific details about the event?