Four students overlooking football field

Sport Management and Leadership

Sport Management and Leadership Research

Sport Management and Leadership (SML) focuses on people and organizations— public, voluntary, commercial— involved in producing, facilitating, promoting, or organizing sport or sport-related products, services, and experiences within the broader socio-cultural and historical context.

Faculty Members

A focus group in Sport Management and Leadership

Research Subject Areas

  • Alcohol and sport (consumption and sponsorship)
  • Community sport participation
  • Corporate sport responsibility
  • Executive leadership
  • Gender in sport media
  • History of the modern Olympic movement
  • History of Olympic commercialism
  • Human resource management
  • International sport and multiculturalism
  • Management and development of non-profit sport and recreation Four students overlooking a stadium field at the University of Windsor
  • Organizational capacity building
  • Policy development and implementation
  • Professional Sports
  • Relative age effects in sport
  • Social media marketing in sport
  • Socio-Economic aspects of sport
  • Sport and social change 
  • Sport consumer behaviour
  • Sport finance and economics
  • Sport governance and leadership
  • Sport history
  • Sport journalism
  • Sport marketing
  • Sport sponsorship
  • Strategic management in sport

Research Funding

SSHRC logo                   Maple Leaf Sports & Entertainment logo           Sport Canada logo 

    University of Windsor logo                        Maple Leaf Sports & Entertainment Launchpad logo

University of Windsor
Humanities and Social Sciences Research Grant