Sport Management and Leadership Research
Sport Management and Leadership (SML) focuses on people and organizations— public, voluntary, commercial— involved in producing, facilitating, promoting, or organizing sport or sport-related products, services, and experiences within the broader socio-cultural and historical context.
Faculty Members
Research Subject Areas
- Alcohol and sport (consumption and sponsorship)
- Community sport participation
- Corporate sport responsibility
- Executive leadership
- Gender in sport media
- History of the modern Olympic movement
- History of Olympic commercialism
- Human resource management
- International sport and multiculturalism
- Management and development of non-profit sport and recreation
- Organizational capacity building
- Policy development and implementation
- Professional Sports
- Relative age effects in sport
- Social media marketing in sport
- Socio-Economic aspects of sport
- Sport and social change
- Sport consumer behaviour
- Sport finance and economics
- Sport governance and leadership
- Sport history
- Sport journalism
- Sport marketing
- Sport sponsorship
- Strategic management in sport
Research Funding
University of Windsor
Humanities and Social Sciences Research Grant