She was hired to learn. She ended up helping win new business.
Odette School of Business student Abigail McLeod received a Rising Star Award for her contributions during a co-op placement with PromoShop. During her work term, she helped improve the company's email marketing performance and supported business development efforts that led to new client acquisitions. (SUBMITTED BY ABIGAIL MCLEOD/University of Windsor)
By Victor Romao
For Abigail McLeod, a co-op placement at PromoShop became an opportunity to make a measurable impact while discovering where she wants her career to go.
The third-year Odette School of Business student contributed to marketing and business development initiatives that helped strengthen client relationships, improve campaign performance and support company growth.