Dr. Jess Dixon

Dr. Jess Dixon

Associate Professor

Phone : (519) 253 - 3000 ext:2461
Office: H.K. Building, Room 110

Ph.D. (University of Massachusetts, Amherst)
M.H.K. (University of Windsor)
B.S.M. (Brock University)


Currently accepting MHK and PhD students.


Dr. Dixon joined the Department of Kinesiology in 2006 in the area of Sport Management. He teaches classes in sport management, sport finance, human resource management, sport event management, and strategic management. From 2009 through 2015, he has also led seminars on sport leadership to students in the International Sport Business class at the Johan Cruyff University in Amsterdam, NL. Dr. Dixon’s primary research and scholarly interests are in the area of strategic management in sport. His secondary interests include executive leadership and human resource management, relative age effects in sport, sport finance and economics, and sport management pedagogy. In 2016, Dr. Dixon received the Excellence in Mentoring Award from the University of Windsor Alumni Association. He is currently the Editor-in-Chief of Case Studies in Sport Management, a peer-reviewed academic journal that publishes teaching case studies related to the sport management discipline, and a Member-at-Large (2015-2017) on the Executive Council of the North American Society for Sport Management (NASSM®).

Areas of Research Interest

  • Sport management
  • Strategic management / business strategy
  • Strategic human resource management
  • Relative age effects in sport
  • Sport finance and economics
  • Professional sports

External Grants/Funding:

Dixon, J.C., Horton, S., Weir, P., Cobley, S., & Baker, J. (2013-2016). SSHRC Standard Research Grant, funded through Sport Canada's Sport Participation Research Initiative. Exploring developmental factors for overcoming relative age effects in ice hockey. $89,924.

Internal Grants/Funding:

Weir, P.L., Dixon, J.C., Buchanon, L., & Gauld, J. (2016-2017). Centred on Learning Innovation Fund (CLIF), University of Windsor. Myth busting the SET: Student retention & satisfaction. $5000.

Dixon, J.C., Horton, S., & Chittle, L. (2015-2016). Undergraduate Research Experience (URE) Grant, University of Windsor. 'On the DL': Exploring the impact of the relative age effect on player injuries in professional sports. $1964.

Dixon, J.C., Andrews, D., Marino, G.W., & Martindale, T. (2015-2016). Centred on Learning Innovation Fund (CLIF), University of Windsor. Core competencies of UWindsor Kinesiology graduates: An introspective analysis of current curricular practices to assess career readiness. $2429.

Woolf, J.W., Green, B.C., & Dixon, J.C. (2014-2015). Centred on Learning Innovation Fund (CLIF), University of Windsor. “You’re hired!,” “Managing organizational change,” and other teaching simulations: Developing organizational behaviour kinesiology-specific teaching resources. $2370.

Dixon, J.C., Horton, S., & Weir, P. (2012-2013).  Tri-Success Grant Program, University of Windsor. Exploring developmental factors for overcoming relative age effects in ice hockey. $5,000.

Key Scholarly Activities:

Book chapters:

Agha, N., Dixon, J.C., & Dwyer, B. (in press). Sport management research. In P. Pederson, & L. Thibault (Eds.), Contemporary Sport Management (6th ed.). Champagne, IL: Human Kinetics.

Stadder, E., & Dixon, J.C. (in press). North America. In T. Breitbarth, S. Kaiser, & G. Dickson (Eds), Golf business and management. London: Routledge.

Ali, A., Dixon, J.C., Loughead, T.M., & Boucher, R.L. (2014). La Présidence par Richard Peddie de la plus grande entreprise de franchises de sport nord-américaine, Maple Leaf Sports & Entertainment: parcours de valeur et de valeurs. In E. Bayle (Ed.), Les grands dirigeants du sport: 25 portraits et stratégie de management (to be published in French).

Dixon, J.C., & Frisby, W. (2014). Sport management research. In P. Pedersen, & L. Thibault (Eds.), Contemporary Sport Management (5th ed.) Champaign, IL: Human Kinetics.

Dixon, J.C., Frisby, W., & Boucher, R.L. (2010). Sport management questions and research. In P. Pedersen, J. Parks, J. Quarterman, & L. Thibault (Eds.), Contemporary Sport Management (4th ed.) Champaign, IL: Human Kinetics.

Journal publications:

Chittle, L., Horton, S., & Dixon, J.C. (in press). From horses to humans: What the Triple Crown teaches us about success in school and sports. Talent Development & Excellence.

Woolf, J., & Dixon, J.C. (in press). You're Hired! A hiring simulation for sport management students that incorporates the hidden profile phenomenon. Sport Management Education Journal.

Chittle, L., Horton, S., Weir, P., & Dixon, J.C. (2017). Exploring the relationship between the relative age effect and youth development among male house league ice hockey players. Journal of Amateur Sport, 3(1), 1-17.

Hoffman, M.D., Loughead, T.M., Dixon, J.C., & Crozier, A.J. (2017). Examining the home advantage in the National Hockey League: Comparisons among regulation, overtime, and the shootout. Psychology of Sport and Exercise, 28, 24-30.

Agha, N., Goldman, M., & Dixon, J.C. (2016). Rebranding: The value of team name changes on club revenue. European Sport Management Quarterly, 16(5), 673-693.

Beres, J.L., & Dixon, J.C. (2016). Examining the role of friendship in mentoring relationships between graduate students and faculty advisors. Collected Essays on Learning and Teaching, 9, 111-124. 

Chittle, L., Horton, S., & Dixon, J.C. (2016). Time out or fast break?: Relative age effects and academic timing in NCAA Division I basketball. Journal of Sport Behavior, 39(2), 107-125.

Imeson, T., Mbacke, M., & Dixon, J.C. (2016). A Middle Eastern showcase: Qatar's 2022 World Cup. Case Studies in Sport Management, 5(Case 4), 24-30; 1-8 (teaching note).

Chittle, L., Horton, S., & Dixon, J.C. (2015). Exploring the relative age effect in Canadian interuniversity ice hockey. Talent Development and Excellence, 7(1), 69-81.

Chittle, L., Horton, S., Weir, P., & Dixon, J.C. (2015). Investigating the relationship between the relative age effect and leadership behaviors among male ice hockey players. International Review for the Sociology of Sport, online first, 1-17 (DOI:10.1177/1012690215616271)

Dixon, J.C., Chittle, L., & Horton, S. (2015). An age old problem in Little League Baseball. Case Studies in Sport Management, 4(Case 1), 1-6; 1-14 (teaching note). 

Naraine, M., & Dixon, J.C., & Horton, C. (2015). New to the board: A case study of Canadian Tire Corporation and the potential purchase of the Forzani Group Limited. Case Studies in Sport Management.

Dixon, J.C., Chittle, L., & Horton, S. (2015). An age old problem in Little League Baseball. Case Studies in Sport Management, 4, 1-6; 1-14 (teaching note).

Beres, J.L., & Dixon, J.C. (2014). Exploring mentoring functions within the sport management academy: Perspectives of mentors and proteges. Sport Management Education Journal, 8, 14-26.

Naraine, M., & Dixon, J.C. (2014). "Frame-changing" the game: Examining the media framing of the mixed martial arts discourse in Ontario. Communication & Sport, 2(2), 186-199.

Dixon, J.C., Liburdi, V., Horton, S., & Weir, P. (2013). An examination of the impact of relative age effects and academic timing on intercollegiate athletics participation in women's softball. Journal of Intercollegiate Sport, 6(2), 147-163.

Dixon, J.C., Horton, S., & Weir, P. (2011). Relative age effects: Implications for leadership development. International Journal of Sport & Society2(2), 1-16.