Speaker Series 2024 March 15th

Centre for Research in Reasoning, Argumentation & Rhetoric along with the PhD in Argumentation Studies at the University of Windsor invite you to a talk by

Jens Kjeldsen, Professor of Rhetoric and Visual Communication, University of Bergen, Norway

Ethos in the machine – The rhetorical character of artificial intelligence

ABSTRACT: Ethos is closely connected to the rhetorical construction of the self. Communicators establish trustworthiness and ethos through evocations of personal traits, experiences, and credentials. A person that has been a refugee, worked in a preschool or climbed a mountain, will be seen as more credible in these matters than a person without these experiences. However, what happens when the spoken comes from a non-human agent that has no human self and cannot experience in the same way as humans? Can a machine, an AI, or algorithm have ethos? If so, what characterizes digital, machinic ethos? How does it differ from human ethos? Does AI remove ethos from the communication, or does it establish a new form of character? This presentation addresses such questions about constitution of artificial ethos by examining different forms of AI such as ProjectDebater, an AI-debater developed by IBM Research; ChatGPT a chatbot created by OpenAI, and Replika, an AI-companion created by LUKA, Inc.


Friday, March 15, 2024

3:00 pm

Chrysler Hall North, 1163



 Professor Kjeldsen was the most recent winner of the Cicero Award

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