Your Search Ranking refers to how far up or down the list of results your website appears when a person searches the internet for content related to your site.
For example, imagine your website is for the Department of Psychology.
A prospective student might use Google and search for "Windsor Psychology" or "UWindsor Psych" or "Psych programs in Ontario" or "Undergrad Psych Programs"—where your website falls on the list of results is your Search Ranking.
Search Ranking is controlled by Google's proprietary search algorithms and is based on multiple factors.
The University has no control over the individual Search Ranking of any of our websites.
Improving your Search Rankings is called Search Engine Optimization (SEO). There are things you can do as an individual editor to improve your site's ranking.
For more information on Search Engine Optimization (SEO), your Search Rankings and how you can potentially improve them read the Google SEO Starter-Guide (PDF format).