BioSteel

UWindsor grad helps lead business revival and regional growth

Clark WiebeClark Wiebe (MBA '18), chief operating officer of Coachwood Group, credits his University of Windsor education and Windsor’s entrepreneurial spirit for helping drive the company’s rapid growth and brand revival. (FILES/University of Windsor)

University of Windsor graduate Clark Wiebe (MBA '18) is helping drive the rapid expansion of one of Windsor’s fastest-growing business groups—Coachwood Group—and leading the turnaround of a major consumer brand.

Wiebe joined Coachwood in 2018 as a sales representative and now serves as chief operating officer.

He played a central role in reviving BioSteel, a bankrupt sports drink brand that became profitable within six months of acquisition.