Winning Barbie case competition gives Odette MBA students insider look at Mattel Canada
From left, Clementa Stan, career and employer relations advisor at the Odette School of Business, and MBA students Andrea Rivait, Hagen Nelson, Meghan Rae and Fatima Rizvi pose during a visit to Mattel Canada's headquarters in Mississauga. The students earned the visit after winning a Barbie case competition. (SUBMITTED BY CLEMENTA STAN/University of Windsor)
By Victor Romao
Winning a Barbie case competition earned four Odette School of Business MBA students a behind-the-scenes look at one of the world's most recognizable brands.
Andrea Rivait, Hagen Nelson, Meghan Rae and Fatima Rizvi, members of the MBA Class of 2026, recently visited Mattel Canada's headquarters in Mississauga after taking top honours in a competition that challenged students to develop strategic and marketing recommendations for Barbie.
