Watch parties, recruitment and walking soccer: How grassroots clubs are turning World Cup buzz into lasting change
Dr. Kristen Morrison is studying the way community soccer organizations are leveraging World Cup buzz (PETER MARVAL/University of Windsor)
By Kate Hargreaves
Soccer fans are gearing up to watch Canada take on the best teams from around the globe in the 2026 FIFA World Cup.
Some supporters will even have the chance to support their team in person in Toronto and Vancouver, as Canada hosts the tournament for the first time alongside Mexico and the United States.
Among those cheering on Team Canada will be community soccer organizations, who plan to leverage the World Cup excitement to support the goals of their clubs.