The Silent Co-Pilot: Why UI/UX Design is Crucial in Automative Industry
Presenter: Salma Aly
Date: January 29, 2026
Time: 12:00pm
Location: 4th Floor (Workshop space) at 300 Ouellette Avenue (School of Computer Science Advanced Computing Hub)
LATECOMERS WILL NOT BE ADMITTED once the presentation has begun.
Abstract:
This workshop explores the critical importance of UI/UX design in the modern automotive landscape. We will discuss how design shapes the driving experience—ensuring safety through intuitive controls, building trust through clear communication, and defining the vehicle’s personality through visual style.
By looking at a wide range of vehicle concepts—from rugged off-roaders and vintage classics to luxury cruisers—we will examine how the "digital cockpit" must adapt to fit the unique purpose of every journey. Join us to understand why the screen is now just as important as the engine.
Workshop Outline:
•What is UI/UX
•Why UI/UX matters?
•What is behind the screen
•Different UI/UX themes in automative. Prerequisites: Basic knowledge of design principles. Biography: Salma Aly, a PhD student at the University of Windsor. Her research interests are Generative Ai, IoT testing, and Software Testing. She received her M.Sc. in computer science from The American University in Cairo, Egypt. Her masters were focused on artificial intelligence (AI). Salma started working in the industry after she received her bachelor’s. She worked as an intelligent automation engineer, python developer and digital marketing data analyst.
Registration Link