Thursday, January 29, 2026 - 12:00
Abstract
This workshop explores the critical importance of UI/UX design in the modern automotive landscape. We will discuss how design shapes the driving experience—ensuring safety through intuitive controls, building trust through clear communication, and defining the vehicle’s personality through visual style. By looking at a wide range of vehicle concepts—from rugged off-roaders and vintage classics to luxury cruisers—we will examine how the "digital cockpit" must adapt to fit the unique purpose of every journey. Join us to understand why the screen is now just as important as the engine.
Registration Link