Friend of the Court
Sefu Bernard used his UWindsor Kinesiology degree to help transform his lifelong love of basketball into a viable career at the highest levels of the professional and international game. Today, Sefu is Director of Player Development for the Washington Mystics, the 2018 WNBA Eastern Conference Champions. Over the past 15 years, he’s worked in various leadership and development capacities for several WNBA franchises, NBA Asia, the Toronto Raptors, and Canada Basketball. Sefu, who calls himself a coach by training and a teacher by calling, also works as a writer and consultant. He runs thellabb.com, where he shares lessons from his long and varied career in player development. Swish.